JOIN THE GLOBAL REVOLUTION
Your growth partner
Foment is the ideal partner for wine focussed tech start-ups and scale-ups growing strategically into the global wine sector.
Foment is her to promote growth, help you to instigate great new outcomes, or to stir up the established order.
Having run four Tech4Wine Acceleration programs, we are focusing on supporting Tech4Wine companies to scale fast. We have built a new LLM-based model to help you to effectively target partners and customers in the wine sector who are most able to help you scale.
Enquire to work with our leaders in rapidly scaling tech in wine for a more effective, structured, and targeted market entry or growth program.
What we do
Designed to ensure that your growth is as rapid as possible, we have four services focussed on three geographies.
Review product-market fit with you and identify customers with whom you can undertake in-person validation or identify experiments that will work with your targets in the sector.
Developing a market entry strategy based on the use of our LLM enabled extensive knowledge base of the sector and country market structure to identify high-value targets to support rapid scale-up.
Lead generation to build a book of pre-qualified targets including analysis of how they are fit for your offer - ready for you to approach with your offer with a maximised probability of success.
Working with you to create the right experiments, pilots, test cases, and other approaches to market. Helping you to evaluate successes and failures and optimise your efforts.
Geographies database
Ask us for access to our market entry database via our LLM enquiry interface. Built with the information you need to make great decisions about your market entry.
We currently are in full release in Australia and in early beta for the USA and European markets
The Foment story
We were the first global tech Accelerator for the wine sector and have graduated over 30 alumni, many of whom have gone on to substantial capital raises and global sales success. Our unique value was the ability to support rapid scale-up into the global wine sector.
We were able to establish Foment with the support of the South Australian Government, and the Australian government through AusIndustry and Envision Entrepreneurship Facilitators, and with sponsorship from Wine Australia, Flinders University, and Barossa Australia.
Over our first 5-years, we found that increasingly companies coming into the program had either been through other Incubators and Accelerators or were receiving the Lean start-up support they needed from other programs.
The BOOK OF FOMENT tells the story of our first 5-years. Join us for the next part of the journey of rapidly transferring great tech into the global wine sector.
The Foment team
Executive Chair WISA and Wine Business Advisor
Liz Schoen
Wine sector strategy, innovation, long-term Foment mentor
Peter Hayes
Geoff Thomas
Investment advisor, fund manager, investor
Business builder and innovator, health & wine, Foment Europe
Aaron Johnson
Manufacturing, wine production, supply chain, Foment MD
Ron van Buuren
Full stack wine - viticulture to marketing and sales
Darren Oemcke
Our partners are leaders in rapidly connecting businesses into the Australian and global wine sector with exceptional experience in the opportunities and pitfalls for fast global growth.
WISA is a collective of grape and wine industry suppliers, leaders, and influencers, committed to adding value to the wine community. WISA offers grape and wine businesses the opportunity to make easier and more meaningful connections to improve their capability and competitiveness.
Hydra Consulting are leading wine industry advisors across production, supply chains, marketing, and sales. They have a particular focus on business development and growth and have developed a range of approaches to accelerating growth as they enter the Australian and international wine sectors.